Born and Bred in Perak, Malaysia, Keng Saw’s animated soul ignites him to illustrate kitschy sketches befitting the contemporary world of fashion. He sketches sassy models dressed in fun interpretations of current high fashion trends. To Saw, art is in creating cheeky dynamics on his canvas, encapsulating a wonder of bewilderment in his illustrations.

At the tender age of 20, Saw packed his bags and headed to Paris. After a year of studying at ESMOD (an international school of fashion design), he got a head start when his principal secured him a job as an assistant designer at a styling office in Paris — and that, marked the beginning of his creative career. After living in the fashion capital for 30 years, he’s developed an in-depth understanding of the French and international markets, and has since flourished into a designer and illustrator known for his innovative designs, having inspired collections in Europe and Asia for both luxury and mass markets.

Deeply influenced by the Parisienne’s nonchalant and non-conformist style of life, Saw is now a fashion illustrator and designer whose commercial client list includes high-profile brands like Hermès, Elle, L’Avenue Shanghai, Elle Singapore, C&A China, Chantal Thomass, Bla Bla Bra, Votre Beauté and Promostyl Paris.

Discover Saw’s most notable works

Creative Director
Bla Bla Bra Hong Kong, Tinko Pacific Ltd
2008 – Present
Portfolio: Brand positioning improvement through innovative design and focus on collection coherence in themes and colours, resulting in an accomplished new image highly appreciated by Asian teens.
Freelance Consultant
2001 – 2008
  • American Phil Textiles HK: Underwear and loungewear collections
  • Impetus Portugal: Men’s underwear collection
  • Calida Switzerland: Launching of the ‘Just Feel’ bodywear collection
  • Peclers Paris, Carlin Int, Nelly Rodi / Trend Lab, ConceptsParis, StyleSight
  • Jennyfer: ‘Capsule’ collection
Designer — Chantal Thomass, Paris, France
Portfolio: Designing of upmarket lingerie.
Designer — Junko Shimada Paris
1992 — 1995
Portfolio: Participation in fashion shows and presentations of fashion and accessory designs for Japanese operating licenses.
Forecaster — Promostyl Paris
1982 — 1992
Portfolio: Forecasting of colour and new innovative fashion trends, and revisiting classics and designing new basics. Definition of styles, attitudes and trends based on analysis of French and international ways of life.
  • Posters and illustrations for the bi-annual ‘Evolution’ book by Eurovet for the lingerie tradeshow in Paris.
  • Poster design for point of sale advertising ‘Il Fait Chaud, Il Fait Beau’ for Printemps Haussmann Paris France (Summer 2000)
International Fashion & Global Licensing
Eyes catching visuals for prints on apparels, stationeries, and home textiles.
Fashion & Styling
Conceptions and Elaborations of the hype silhouettes of each seasonal trends to the subscribers of the international fashion industry.
Character Design
Creation of “MUSE” for The Melium Group : The Melium App
Life Event
Life drawings events at The HERMES CARRE CLUB in Singapore.
Magazine & Multimedia
Monthly Horoscopes and Feature Article Illustrations

Whimsically-drawn model sketches for monthly horoscopes section of Elle Singapore for 3 years, and lifestyle feature article illustrations.

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Yves Saint Laurent
Redefiner of fashion culture and couture who was the first living fashion designer honoured by the Metropolitan Museum of Art with a solo exhibition.
François Truffaut
A leading figure and award-winning film director in the New Wave (La Nouvelle Vague) movement.
Pablo Picasso
One of the most influential artists in the 20th century, and inventor of modern and contemporary art.
Inès de La Fressange
A Agender HE / SHE / ME Concept.
Jean Cocteau
Highly accomplished multi-faceted creative maverick who’s an artist, author, actor, director, poet and film director.
Coco Chanel
Prolific fashion creator of timeless designs, trademark suits and little black dresses that are still popular today.
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Keng saw Design Studio
Ritze Perdana 1
Block B12-18, Jalan PJU 8/2
Bandar Damansara Perdana
47820 Petaling Jaya
Selangor, Malaysia.

Tel : +6 03 7620 9391
Mob : +6 012 400 1033

Copyright © 2021 Keng Saw Design Studio. All rights reserved.