KENG SAW | Illustrator Designer

Born and Bred in Perak, Malaysia, Keng Saw’s animated soul ignites him to illustrate kitschy sketches befitting the contemporary world of fashion. He sketches sassy models dressed in fun interpretations of current high fashion trends. To Saw, art is in creating cheeky dynamics on his canvas, encapsulating a wonder of bewilderment in his illustrations.

At the tender age of 20, Saw packed his bags and headed to Paris. After a year of studying at ESMOD (an international school of fashion design), he got a head start when his principal secured him a job as an assistant designer at a styling office in Paris — and that, marked the beginning of his creative career. After living in the fashion capital for 30 years, he’s developed an in-depth understanding of the French and international markets, and has since flourished into a designer and illustrator known for his innovative designs, having inspired collections in Europe and Asia for both luxury and mass markets.

Deeply influenced by the Parisienne’s nonchalant and non-conformist style of life, Saw is now a fashion illustrator and designer whose commercial client list includes high-profile brands like Hermès, Elle, L’Avenue Shanghai, Elle Singapore, C&A China, Chantal Thomass, Bla Bla Bra, Votre Beauté and Promostyl Paris.

Discover Saw’s most notable works

Work

Creative Director
Bla Bla Bra Hong Kong, Tinko Pacific Ltd

2008 – Present

Portfolio: Brand positioning improvement through innovative design and focus on collection coherence in themes and colours, resulting in an accomplished new image highly appreciated by Asian teens.

Freelance Consultant

2001 – 2008

American Phil Textiles HK: Underwear and loungewear collections
Impetus Portugal: Men’s underwear collection
Calida Switzerland: Launching of the ‘Just Feel’ bodywear collection
Peclers Paris, Carlin Int, Nelly Rodi / Trend Lab, ConceptsParis, StyleSight
Jennyfer: ‘Capsule’ collection

Designer — Chantal Thomass, Paris, France

1996

Portfolio: Designing of upmarket lingerie.

Designer — Junko Shimada Paris

1992 — 1995

Portfolio: Participation in fashion shows and presentations of fashion and accessory designs for Japanese operating licenses.

Forecaster — Promostyl Paris

1982 — 1992

Portfolio: Forecasting of colour and new innovative fashion trends, and revisiting classics and designing new basics. Definition of styles, attitudes and trends based on analysis of French and international ways of life.

Events

Posters and illustrations for the bi-annual ‘Evolution’ book by Eurovet for the lingerie tradeshow in Paris.
Poster design for point of sale advertising ‘Il Fait Chaud, Il Fait Beau’ for Printemps Haussmann Paris France (Summer 2000)

Services